Family Finance Nights

Wells Fargo Advisors Gives Families a Head Start on College Savings

Wells Fargo Advisors implemented the Focus on College! program to help make sending kids to college a reality.

Leveraging Wells Fargo’s Hands on Banking curriculum, plus a partnership with United Way, WFA Community Affairs held Family Finance Nights at local schools, during which parents received financial education and support in opening college savings accounts.

To encourage savings, WFA pledged to match their savings dollar-for-dollar up to $250 during the program. The participating schools also received grants to use at their discretion.