Portrait of Bob Vorlop

Bob Vorlop

Head of Products and Advice

Bob Vorlop is the head of Products and Advice at Wells Fargo Advisors. In this role, Bob is responsible for the strategic direction and management of Investment and Advisory Products, Lending and Banking Services, Advice, Financial Advisor Recruiting, and Financial Advisor & Branch Manager Development and Retention. He also sits on the Wells Fargo Advisors Operating Committee and serves as Chairman of the firm’s New Product Commitment Committee.

In his 30 years of service with the firm, Bob has held a variety of leadership positions, including the director of Alternative Investments and director of Sales for the Financial Services Group. For the past four years, Bob has served as the head of Investment and Advisory Products. He began his career as a financial advisor with Dean Witter.

Bob is a Texas A&M University graduate with a bachelor’s degree in electrical engineering. He is also a graduate of the Securities Industry Institute at the University of Pennsylvania’s Wharton School. Bob is a frequent speaker at financial industry events and holds Series 7 and 24 securities registrations as well as a life/health insurance license. Bob and his wife, Fran, live in St. Louis, and they have three sons.

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A collection of the most recent thematic reports from Wells Fargo Investment Institute that cover varying topics of interest and importance to investors.

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