Wells Fargo Advisors Launches Client Dashboard, Helping Advisors Hold Meaningful Conversations

New one-click technology puts client data advisors need right at their fingertips

St. Louis, June 22, 2016 - Wells Fargo Advisors today announced the launch of Client Dashboard, a new advisor application that consolidates multiple practice-management tools into one spot for advisors needing an immediate snapshot of each client household the moment a client calls.

“Client Dashboard serves as a starting point for advisors looking to save time, identify information and opportunities and take action on behalf of their clients,” said Warren Terry, managing director of FA Platform, Innovation & Strategy in Wells Fargo Advisors. “We want to give our advisors as much upfront information about a client as possible.”

The platform, deployed this month to more than 15,000 Wells Fargo financial advisors through their desktops, makes it easier for financial advisors to help clients manage their accounts.

Client Dashboard, a SmartStation® application developed in-house with input from more than 300 financial advisors and associates, is the latest in a series of investments — including Envision® Plan to Pie℠, Smart2Go and Income Center— designed to strengthen relationships between financial advisors and their clients through technology.

Key features of the tool include:

  • In-depth household information for managing client relationships, detailing personal preferences and financial interests as well as family relationships, hobbies, and birthdays and anniversaries.
  • Account information, assets and liabilities and plan performance with the ability to drill down into deeper data.
  • Advanced search and filtering functions, enabling advisors to sift through their books of business for action items and opportunities.
  • New notes, tasks and calendar buttons for documenting client interactions and tasks.
  • Secure emailing functions, plus the ability to view their clients’ online brokerage account view during phone calls.

About Wells Fargo Advisors

With $1.4 trillion in client assets as of March 31, 2016, Wells Fargo Advisors provides investment advice and guidance to clients through 15,064 full-service financial advisors and 3,926 licensed bankers. This vast network of advisors, one of the nation’s largest, serves investors through locations in all 50 states and the District of Columbia. Wells Fargo Advisors is the trade name used by two separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company: Wells Fargo Advisors, LLC and Wells Fargo Advisors Financial Network, LLC (members SIPC). Statistics include other broker-dealers of Wells Fargo & Company. www.wellsfargoadvisors.com.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.8 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through 8,800 locations, 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 269,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune’s 2015 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.