Ron Long recognized for excellence in elder financial protection

Barbara McGinity Service to Seniors Award given on Aug. 31

ST. LOUIS – Sept. 20, 2017 – Ron Long, Director of Regulatory Affairs and Elder Client Initiatives at Wells Fargo Advisors, received the Barbara McGinity Service to Seniors Award on Aug. 31 from the National Institute on Financial Exploitation (NIEFE), an arm of the National Adult Protective Services Association (NAPSA).

The award recognizes outstanding service in the elder financial protection field among professionals from across the country. In 2014, Mr. Long helped form the Elder Client Initiatives (ECI) team at Wells Fargo Advisors — a unit devoted to taking action when a financial advisor or other team member suspects a client is the victim of financial abuse. His commitment to protect the elderly from exploitation and abuse began long before then.

“We agree with NAPSA – Ron has been a passionate leader – for both WFA and the broader securities industry – in the elder financial protection space,” said Jim McHale, head of Compliance for Wells Fargo Advisors and Mr. Long’s manager. “It’s nice to see the outstanding work of Ron and his team receiving the recognition it deserves.”

Since 2006, Mr. Long has been an industry leader in helping the securities industry reassess how it engages its older clients. He has been instrumental in pushing state legislators to adopt new policy reflecting the growing concerns surrounding elderly financial exploitation. His work fighting fraud and exploitation took root in the 1990s, in a number of roles at the U.S Securities and Exchange Commission.

This is the second year the Barbara McGinity Service to Seniors Award has been given.

About Wells Fargo Advisors

With $1.6 trillion in client assets as of June 30, 2017, Wells Fargo Advisors provides investment advice and guidance to clients through 14,527 full-service financial advisors and 4,271 licensed bankers. This vast network of advisors, one of the nation’s largest, serves investors through locations in all 50 states and the District of Columbia. Wells Fargo Advisors is the trade name used by Wells Fargo Clearing Services LLC and Wells Fargo Advisors Financial Network, LLC, Members SIPC, are separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company. All data includes Wells Fargo Clearing Services, LLC and Wells Fargo Advisors Financial Network, LLC, as of June 30, 2017. Learn more at www.wellsfargoadvisors.com.

About the National Institute on Elder Financial Exploitation and the National Adult Protective Services Association

The National Adult Protective Services Association (NAPSA) is a national non-profit 501 (c) (3) organization with members in all fifty states. Formed in 1989, the goal of NAPSA is to provide Adult Protective Services (APS) programs a forum for sharing information, solving problems, and improving the quality of services for victims of elder and vulnerable adult mistreatment. Its mission is to strengthen the capacity of APS at the national, state, and local levels, to effectively and efficiently recognize, report, and respond to the needs of elders and adults with disabilities who are the victims of abuse, neglect, or exploitation, and to prevent such abuse whenever possible.

NAPSA created the National Institute on Elder Financial Exploitation (NIEFE) in 2015 to serve as a focal point for financial institutions, regulatory agencies and APS to share ideas, conduct research and apply successful strategies to address the rapidly growing problem of elder financial abuse. It is governed by a volunteer board representing the financial services industry, government and advocacy.

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