Wells Fargo Launches ‘Intuitive Investor’
A hybrid of digital technology and high-impact human advice offering sophisticated investment strategies to customers at a low-cost
ST. LOUIS – November 6, 2017 – Wells Fargo today announced the national launch of Intuitive InvestorSM, a hybrid online offering from Wells Fargo Advisors that simplifies the experience of investing by blending technology-driven resources with high-impact personal advice to give new and emerging investors a lower-cost option for entering the markets.
Designed for consumers who prefer to manage their finances themselves, the Intuitive Investor investment program combines digital access to industry-leading strategies from Wells Fargo Investment Institute with the option to access financial advisors from Wells Fargo Advisors. This empowers customers to affordably implement tailored investment portfolios aligned to their personal investment goals and needs. Additionally, the Intuitive Investor offering provides convenient, single-sign-on integration with other online Wells Fargo banking services.
“Significant advancements in technology, changing consumer preferences and evolving demographics inspired us to provide this new, compelling investment experience for our clients,” said Jon Weiss, head of Wealth and Investment Management at Wells Fargo. “As Wells Fargo continues to innovate to deliver experiences our customers can use whenever and wherever they want, the Intuitive Investor offering fills their needs while also preserving the advantages that come with having access to one of the largest investment firms.”
The Intuitive Investor offering is the latest financial services innovation to come from Wells Fargo & Company. Recent innovations have included card-free ATMs, Control Tower (a single view of customers’ “digital financial footprint”) and an artificial intelligence chatbot on Facebook Messenger, all designed to give customers better control through more transparent conveniences tailored for their financial lives.
A personalized approach to digital investing
Combining technology with personal professional advice, Intuitive Investor accounts enable consumers to get started with a minimum $10,000 investment, managed at a 0.50 percent annual advisory fee. Existing Wells Fargo customers can receive a discounted 0.40 percent annual advisory fee when their Intuitive Investor brokerage accounts are linked to Wells Fargo Bank’s Portfolio by Wells Fargo®, a Wells Fargo checking relationship program with premium benefits.1
Other features include:
- Online investment profiling, phone access to financial advisors, and daily and ongoing portfolio monitoring and management.
- The option to open individual and joint brokerage accounts, Traditional IRAs, Roth IRAs or SEP IRAs that are backed by a 90-day satisfaction guarantee.2 Portfolio recommendations are based on customers’ personal responses to a brief online questionnaire.
- Access to low-cost, diversified exchange-traded funds (ETF) portfolios, designed by Wells Fargo Investment Institute, with automated rebalancing and optional tax-loss harvesting driven by innovative technology from SigFig, which collaborated with WFA to deliver a robust digital experience for consumers.
- Convenient, single-sign-on integration and money movement with Wells Fargo Bank’s online and mobile banking services, plus ongoing, personalized communications.
“Technology enables us to address the investing needs of millions of next-generation Wells Fargo customers – many of whom are digitally savvy and seek convenient advice,” said Eddie Queen, head of digital and automated investing at Wells Fargo Advisors. “The Intuitive Investor offering delivers a compelling experience that combines the convenience of digital investing with access to experienced financial advisors. We look forward to nurturing these new client relationships and growing with them as their long-term needs evolve.”
The underlying portfolio strategies designed by Wells Fargo Investment Institute for Intuitive Investor also will be available to clients seeking dedicated advice from a full-service financial advisor via Wells Fargo Advisors’ Allocation Advisors program. Advisors will have the ability to refer new and emerging clients to Intuitive Investor accounts as they focus on the complex wealth and investment management needs of their clients using other resources.
Innovating the digital experience for all investors
The introduction of the Intuitive Investor program follows Wells Fargo Advisors’ recent moves to innovate the digital experience for all types of investors through enhancements to its suite of online and mobile tools.
Recently, Wells Fargo Advisors refreshed its online Portfolio account management views with new custom features and mobile functionality and repositioned WellsTrade®, the company’s self-directed digital brokerage offering, with reduced trading commissions and further discounts for Wells Fargo banking customers.3
For more information about the Intuitive Investor offering, visit www.wellsfargoadvisors.com/intuitive.
1 The Wells Fargo Bank Portfolio by Wells Fargo program has a $30 monthly service fee, which can be avoided when you have one of the following Portfolio by Wells Fargo qualifying balances: $25,000 or more in qualifying linked bank deposits (checking, savings, time accounts (CDs), FDIC-insured IRAs), or $50,000 or more in qualifying linked bank, brokerage (available through our brokerage affiliate Wells Fargo Advisors), and credit balances (including 10% of mortgage balances, certain mortgages not eligible). Deposit products offered by Wells Fargo Bank, N.A. Member FDIC. When you link your Intuitive Investor account to your Wells Fargo Bank Portfolio by Wells Fargo program, your advisory fee is discounted to 0.40%, instead of the standard advisory fee of 0.50%. If the Portfolio by Wells Fargo program is terminated, the discounted advisory fee will discontinue and revert to the current applicable advisory fee.
2 Offer is valid for the first 90 days after account is opened. We will refund accrued advisory fees and waive account transfer or termination fees. To receive a refund, please call 1-855-283-5567 and refer to the Satisfaction Guarantee. The Satisfaction Guarantee does not apply to any market losses in your portfolio.
3 Discounted commissions as follows: $2.95 per trade when your Wells Fargo Advisors WellsTrade account is linked to your account in Wells Fargo Bank’s Portfolio by Wells Fargo. Unlimited $2.95 trades can be applied to commissions for online and automated telephone trading of stocks (excluding Penny Stocks) and exchange-traded funds. Each trade will be treated as a separate transaction, except in the case of commissions for multiple trades in the same security executed on the same side of the market on the same day, which will be aggregated.
WellsTrade Household Annual Fee is waived regardless of Wells Fargo Bank’s Portfolio by Wells Fargo program balances. Fee waiver based on having a WellsTrade account linked to your account in Wells Fargo Bank's Portfolio by Wells Fargo as of June 30 of each year. If the relationship in Wells Fargo Bank’s Portfolio by Wells Fargo is terminated, the commission discount for trades will discontinue and revert to the current applicable commission rate.
Other fees and commissions apply to a WellsTrade account. For complete information on fees and commissions, refer to the WellsTrade Account Commissions and Fees Schedule. Schedule subject to change at any time.
Wells Fargo Bank’s Portfolio by Wells Fargo program has a $30 monthly service fee, which can be avoided when you have one of the following qualifying balances in Wells Fargo Bank’s Portfolio by Wells Fargo:
- $25,000 or more in qualifying linked bank deposits (checking, savings, time accounts (CDs), FDIC-insured IRAs)
- $50,000 or more in qualifying linked bank, brokerage (available through our brokerage affiliate Wells Fargo Advisors), and credit balances (including 10% of mortgage balances, certain mortgages not eligible).
About Wells Fargo Advisors
With $1.65 trillion in client assets as of September 30, 2017, Wells Fargo Advisors provides investment advice and guidance to clients through 14,564 full-service financial advisors and 4,369 licensed bankers. This vast network of advisors, one of the nation’s largest, serves investors through locations in all 50 states and the District of Columbia. Wells Fargo Advisors is the trade name used by Wells Fargo Clearing Services LLC and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company. All data includes Wells Fargo Clearing Services, LLC and Wells Fargo Advisors Financial Network, LLC, as of September 30, 2017 www.wellsfargoadvisors.com
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 8,400 locations, 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 42 countries and territories to support customers who conduct business in the global economy. With approximately 268,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2017 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.
Intuitive Investor and WellsTrade brokerage accounts are offered through Wells Fargo Clearing Services, LLC.
Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly-owned subsidiary of Wells Fargo Bank, N.A, a bank affiliate of Wells Fargo & Company.
Wells Fargo Wealth and Investment Management (WIM) is a division within Wells Fargo & Company. WIM provides financial products and services through various bank and brokerage affiliates of Wells Fargo & Company.
Wells Fargo Bank, N.A., member FDIC, is a bank affiliate of Wells Fargo & Company. Deposit products offered by Wells Fargo Bank, N.A.