- All consultations with us are free.
- How you pay is based on the two types of services we provide: investment advisory (percentage of assets held in your account) and brokerage (sales charge on each transaction).
- Whether you are a brokerage or investment advisory client is dictated solely by the actual services agreed upon during account opening and provided thereafter.
How we’ll work together
When it comes to investing your money, it’s important we work together to determine your financial strategy. After all, how you choose to spend and invest your assets affects all aspects of your life, not just your portfolio.
You can expect your Financial Advisor to be a trusted, qualified professional who is committed to working with you and your team of legal and tax professionals.
Our Financial Advisors are well trained, well educated professionals. You can expect your Financial Advisor to be a trusted, qualified professional who is committed to working with you and your team of legal and tax professionals in the following ways:
- Planning – To build an investment plan to help you stay on track toward your financial goals.
- Investing – To help you tailor an investment strategy consistent with your plan, regularly monitor your portfolio, and give you scheduled updates.
- Advice Beyond Investing – To provide financial advice beyond investments (wealth management, wealth transfer, retirement, philanthropy, and more).
How you’ll pay for our services
All consultations with us are free. Once you engage with an advisor, he or she will identify the fee structures for our products and services that best align to your preferences and how you want to work.
That’s why it’s important you know the key differences between our investment advisory and brokerage services and how they affect payment.
How you pay is based on the two types of services we provide: investment advisory (percentage of assets held in your account) and brokerage (sales charge on each transaction).
Investment advisory relationship
In an investment advisory relationship, the primary service is our investment advice and/or our management of your money. Your costs under an investment advisory account are typically an agreed-upon percentage of the assets held in your account.
With our brokerage services, the primary service is our trading capabilities for your account. However, we may also provide other incidental services such as custody of your assets, research reports, and recommendations to buy, sell, or hold assets in your account. Your costs under a brokerage account are based on a commission or sales charge on each transaction.
As registered securities agents, our Financial Advisors’ compensation may be based on a combination of commissions and fees (cost) generated from a variety of products.
Our advisors also have additional registrations that permit them to offer investment advisory services. Keep in mind a Financial Advisor’s use of any title or designation does not necessarily imply he or she is providing you with any specific service related to the designation. Whether you are a brokerage or investment advisory client is dictated solely by the actual services agreed upon at account opening and provided to you thereafter.
For a detailed explanation of the differences between investment advisory and brokerage services, read our guide, “Investment advisory and brokerage services (PDF).”
- Read the background materials mentioned in the article.
- Think about which types of services may be best suited for your financial situation.
- Make an appointment with a Financial Advisor for your free initial consultation to jointly determine the best approach for reaching your investment goals.
Wells Fargo Advisors can offer brokerage and investment-advisory account services because we are registered as both a broker-dealer and an investment advisor. It’s important to understand that our brokerage accounts and services are governed by different sets of laws and regulations than our investment advisory accounts and services.
Therefore, our obligations and duties to you are different for each type. When you have multiple relationships with us, each account or service will be governed by specific applicable laws. So fees may be different from account to account or service to service.
Investment advisory programs include Advisory services, performance measurement, transaction costs, custody services and trading. Fees are based on the assets in the account and are assessed quarterly. These fees do not cover the fees and expenses of any underlying exchange traded fund, closed-end funds or mutual funds in the portfolio. There is a minimum fee per calendar quarter to maintain this type of account. Advisory accounts are not designed for excessively traded or inactive accounts, and may not be suitable for all investors. Please carefully review the Wells Fargo Advisors advisory disclosure document for a full description of our services, including fees and expenses. Minimum account sizes apply.
Advisory programs are not intended for excessively traded or inactive accounts and may not be suitable for all investors.
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