November 18, 2025
Paul Christopher, CFA, Head of Global Investment Strategy
Doug Beath, Global Equity Strategist
Small-business hiring outlook brightens
Sources: Wells Fargo Investment Institute, Conference Board (through October 2025), and National Federation of Independent Businesses (NFIB) (through September 2025). Data as of November 4, 2025. Excerpted from Institute Alert: “Q&A — Headlines hide fundamental supports” (November 11, 2025)More small businesses say they are planning to hire; job seeker optimism should follow
The chart shows that the percentage of small-business survey respondents planning to hire has increased over the past six months, while the percentage of job seekers who find jobs plentiful has continued a year-long decline.
Small businesses are the main engine for national job creation, responsible for 70% of new jobs created since 2019, and we expect small-business optimism to drive job-seeker confidence higher into 2026. We also believe that deregulation centered on health care, energy, and financial services will support job creation and broader business expansion.
What it may mean for investors
We believe the tailwinds from tax cuts, deregulation, and lower interest rates are mutually reinforcing.
- Business tax cuts for capital spending should promote business expansion and modernization.
- Lower borrowing costs should encourage hiring and raise wage growth by helping workers produce more in a day at lower average cost.
- And, in turn, improved worker productivity should limit price inflation.
These converging trends should drive improved margin and earnings growth, equity market breadth, and consumer spending that we expect will push aside the current economic soft patch by early 2026.
Risk Considerations
Each asset class has its own risk and return characteristics. The level of risk associated with a particular investment or asset class generally correlates with the level of return the investment or asset class might achieve. Stock markets, especially foreign markets, are volatile. Stock values may fluctuate in response to general economic and market conditions, the prospects of individual companies, and industry sectors.
General Disclosures
Global Investment Strategy (GIS) is a division of Wells Fargo Investment Institute, Inc. (WFII). WFII is a registered investment adviser and wholly owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.
The information in this report was prepared by Global Investment Strategy. Opinions represent GIS’ opinion as of the date of this report and are for general information purposes only and are not intended to predict or guarantee the future performance of any individual security, market sector or the markets generally. GIS does not undertake to advise you of any change in its opinions or the information contained in this report. Wells Fargo & Company affiliates may issue reports or have opinions that are inconsistent with, and reach different conclusions from, this report.
The information contained herein constitutes general information and is not directed to, designed for, or individually tailored to, any particular investor or potential investor. This report is not intended to be a client-specific suitability or best interest analysis or recommendation, an offer to participate in any investment, or a recommendation to buy, hold or sell securities. Do not use this report as the sole basis for investment decisions. Do not select an asset class or investment product based on performance alone. Consider all relevant information, including your existing portfolio, investment objectives, risk tolerance, liquidity needs and investment time horizon. The material contained herein has been prepared from sources and data we believe to be reliable but we make no guarantee to its accuracy or completeness.
Wells Fargo Advisors is registered with the U.S. Securities and Exchange Commission and the Financial Industry Regulatory Authority, but is not licensed or registered with any financial services regulatory authority outside of the U.S. Non-U.S. residents who maintain U.S.-based financial services account(s) with Wells Fargo Advisors may not be afforded certain protections conferred by legislation and regulations in their country of residence in respect of any investments, investment transactions or communications made with Wells Fargo Advisors.
Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company.