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Chart of the Week

Weekly chart using economic data to address timely market topics from the Wells Fargo Investment Institute Global Investment Strategy team.

November 18, 2025

Paul Christopher, CFA, Head of Global Investment Strategy

Doug Beath, Global Equity Strategist

Small-business hiring outlook brightens

This line chart plots survey responses tied to small business hiring plans within a small-business optimism survey and consumers' view of labor-market tightness based on the 'jobs plentiful less jobs hard to get' question within the Conference Board's consumer confidence survey. After trending down from late 2021 through March 2024, small-business hiring plans temporarily rebounded, peaking in December 2024. Small-business hiring plans then slipped in early 2025 but have improved for four straight months through September. Meanwhile, the labor market has been gradually softening, judging from responses to the 'jobs plentiful less jobs hard to get' question, as those looking for work have had more difficulty finding a job.Sources: Wells Fargo Investment Institute, Conference Board (through October 2025), and National Federation of Independent Businesses (NFIB) (through September 2025). Data as of November 4, 2025. Excerpted from Institute Alert: “Q&A — Headlines hide fundamental supports” (November 11, 2025)

More small businesses say they are planning to hire; job seeker optimism should follow

The chart shows that the percentage of small-business survey respondents planning to hire has increased over the past six months, while the percentage of job seekers who find jobs plentiful has continued a year-long decline.

Small businesses are the main engine for national job creation, responsible for 70% of new jobs created since 2019, and we expect small-business optimism to drive job-seeker confidence higher into 2026. We also believe that deregulation centered on health care, energy, and financial services will support job creation and broader business expansion.

What it may mean for investors

We believe the tailwinds from tax cuts, deregulation, and lower interest rates are mutually reinforcing.

  • Business tax cuts for capital spending should promote business expansion and modernization.
  • Lower borrowing costs should encourage hiring and raise wage growth by helping workers produce more in a day at lower average cost.
  • And, in turn, improved worker productivity should limit price inflation.

These converging trends should drive improved margin and earnings growth, equity market breadth, and consumer spending that we expect will push aside the current economic soft patch by early 2026.

Risk Considerations

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General Disclosures

Global Investment Strategy (GIS) is a division of Wells Fargo Investment Institute, Inc. (WFII). WFII is a registered investment adviser and wholly owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.

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