What it is
It’s simplified investing with a personal touch.
No picking stocks, trading, timing the market, or rebalancing your account. We do it all for you.
With an Intuitive Investor account, just answer a few simple questions and get a diversified portfolio based on your responses. Our technology balances and maintains the portfolio over time so you don’t have to. And if you have questions, get expert advice when you need it. A licensed Financial Advisor is just a phone call away.
What is a robo-advisory account?
Robo-advisory accounts are financial investing services that automatically curate a diversified portfolio for their clients and maintain and rebalance the portfolio over time through algorithms. These algorithms help ensure efficient trading, helping keep portfolios aligned with asset allocations.
Intuitive Investor accounts are based on a hybrid advisory model that incorporates technology with Financial Advisors.
No commitment required.
At-a-glance features of robo-investing
matched to you
Anyone can get started investing in minutes.
Answer a few questions about your investment goals, , and time frame.
View your recommended investment portfolio based on your responses.
Open an online .
Sign your account documents and fund your account with at least $5,000 within 180 days.
What is risk tolerance?
Risk tolerance is the degree of variability in investment returns that an investor is willing to withstand. Meaning, what is your ability and willingness to tolerate large swings in the value of your investments?
What kind of account can I open?
You can choose from these brokerage account types: individual, joint, trust, custodial (UGMA/UTMA), or Roth IRA, Traditional IRA, SEP IRA, or Inherited IRA.
We take it from there. Let the built-in technology help keep your account on track and you informed about your progress.
Have questions or need help?
Call an advisor at 1-855-283-5567.Sign on to begin
No commitment required.
Automation makes it easier.
Daily monitoring & rebalancing
Sophisticated algorithms your account allocations daily and trigger rebalancing to ensure they are always on track.
Why does daily monitoring matter?
Daily monitoring tracks the individual funds in your portfolio, looking for “portfolio drift.” This is when individual funds in your portfolio rise and fall in value, causing them to become unaligned with your goals. It allows for fluctuation within target ranges to avoid unnecessary or ineffective trading and rebalances your account only when needed.
Easy account access
View all your Wells Fargo accounts in one place with a single sign-on.
Set up recurring transfers to contribute to your account automatically.
Optional monitors for potential opportunities to reduce your tax liability.
What is Tax-Loss Harvesting?
This is an optional service that looks to strategically offset a portion of your realized capital gains by selling investments for a loss — potentially reducing your tax liability.
Explore the portfolios.
Select Conservative, Moderate, or Aggressive to see how your portfolio’s asset allocation might change based on your risk tolerance.
Diversified to help reduce risk.
Each Intuitive Investor portfolio invests your money into a variety of , diversifying your investment across 70 countries and multiple economic sectors. This helps ensure no matter what the market does, your eggs aren’t in one basket.More about portfolios
*Keep in mind that diversification cannot eliminate the risk of fluctuating prices and uncertain returns.
Backed by experts,
supported by advisors.
Portfolios are selected by experts at the .
What is the Wells Fargo Investment Institute?
It’s a specialized investment team of strategists and analysts gathered under one umbrella to provide viewpoints on current market conditions and offer regular publications to help educate investors. They curate the portfolios and strategy behind the Intuitive Investor portfolios.
A team of 120+ industry-leading investment strategists and analysts builds the portfolios and monitors the markets.
Supported by registered Financial Advisors at Wells Fargo Advisors, the third largest full-service provider of retail brokerage services in the U.S.1 (as of June 30, 2021).
Upfront pricing with no hidden fees.
With a minimum investment of $5,000, your estimated quarterly could be less than $5.00.2
What does the advisory fee cover?
One advisory fee covers all account services: Account set-up, access to Financial Advisors, investment selection, commissions, trades, rebalancing, maintenance, and Tax Loss Harvesting services. Other fees will apply, including the underlying fees and expenses of the exchange-traded funds in your portfolio.
0.35% Annual advisory fee
+ fund related expenses
No commission, transaction, or trading fees.
Discount available if linked to your Wells Fargo Bank Portfolio by Wells Fargo® program.3
Flexible funding options to work with what you have.
Transfer from any bank or brokerage account
Fund from multiple accounts at one time
Move from a checking or savings account
Roll over from an existing brokerage account, 401(k), or IRA
$5,000 minimum to get started
180 DAYS TO FUND YOUR ACCOUNT
If you’re not happy within the first 90 days, you’ll get your paid 0.35% advisory fee back.4
Professional advice at no additional cost.
If you have questions, call. A team of licensed Financial Advisors is ready to answer things like:
How much risk should I take on at Wells Fargo Advisors?
What happens if my financial situation changes?
How is my account performing?
What happens to my portfolio when the market goes down?
Speak to a Financial Advisor
Monday – Friday, 8:00 am – 8:00 pm ET
If you're not happy within the first 90 days, you'll get your paid 0.35% advisory fees back.4
Get Started Investing Today
See what an Intuitive Investor account can do for you.
Obtain more information about our firm and financial professionals. FINRA’s BrokerCheck
1. Ranking is based on the number of Financial Advisors.
2. There are also management fees and other expenses associated with the funds in your portfolio (as explained in each fund’s prospectus in the fees and expense section).
3. When you link your Intuitive Investor account offered through Wells Fargo Advisors to your Wells Fargo Bank Portfolio by Wells Fargo program, your Intuitive Investor account advisory fee is discounted to 0.30%, instead of the standard advisory fee of 0.35%. The advisory fee discount will be applied at account opening if the account is eligible to be linked to an existing Wells Fargo Bank Portfolio by Wells Fargo program. If your Intuitive Investor account is not linked to a Wells Fargo Bank Portfolio by Wells Fargo program within 90 days, the discounted advisory fee will no longer apply, and the standard advisory rate of 0.35% will apply. If the Wells Fargo Bank Portfolio by Wells Fargo program is terminated, the discounted advisory fee will discontinue and revert to the current applicable advisory fee. Custodial accounts and certain trust accounts are not eligible for the Wells Fargo Bank Portfolio by Wells Fargo program advisory fee discount. For complete fee information, refer to the Intuitive Investor account fee schedule (PDF). For questions about the Portfolio by Wells Fargo program, call the Premier Banking Team at 1-800-742-4932. Deposit products offered by Wells Fargo Bank, N.A. Member FDIC.
4. Offer is valid for the first 90 days after account is opened. We will refund accrued advisory fees and waive account transfer or termination fees. To receive a refund, please call 1-855-283-5567 and refer to the Satisfaction Guarantee. The Satisfaction Guarantee does not apply to any market losses in your portfolio.
Wells Fargo Investment Institute is a registered investment adviser and wholly owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.