Technology and Human Expertise
The best of both worlds
You answer our quick, online questionnaire. Our smart technology recommends an investment portfolio, then monitors, rebalances, and takes care of the trading in your Intuitive InvestorSM account.Start Questionnaire
Based on your questionnaire responses, our technology recommends an investment portfolio for you. Then it invests your initial and ongoing investments, places all trades, and handles the day-to-day monitoring and rebalancing of your Intuitive Investor account — automatically keeping your asset allocation within a targeted range.
Backed by experts
The experts at Wells Fargo Investment Institute built and maintain 9 asset allocation models, each with varied weights in 8 – 11 asset class segments. Then they carefully select individual to fulfill the recommended asset allocation within each .
Exchange-Traded Fund (ETF)
An ETF is a low-cost investment vehicle made up of securities that are representative of a specific index, and unlike a mutual fund, an ETF is priced and traded throughout the day. Traditional low-cost passive ETFs seek to track specified capitalization-weighted indexes as closely as possible. These indexes are weighted solely on market capitalization, which means larger companies within the index have more weight than smaller companies.
A newer breed of ETFs, often called “Smart Beta,” seeks to systematically track alternatively weighted indexes that emphasize certain factors or investment attributes (as opposed to market capitalization). An equally weighted index, for example, weights all its components on an equal basis. Products that track these types of indexes were previously only available within actively managed strategies, and at a substantially higher cost.
Intuitive Investor Portfolios
Intuitive Investor portfolios combine traditional market-weighted ETFs and Smart Beta ETFs. Traditional ETFs passively track an index using market capitalization to determine security weightings within the fund.
While moderately more expensive than more traditional ETFs, Smart Beta ETFs can provide cost-effective means to gain exposure to investment factors, such as value, momentum, and quality, while reducing the larger-company bias inherent within market-capitalization-weighted approaches.
By thoughtfully combining Smart Beta and traditional lower-cost ETFs within your overall asset allocation strategy, Intuitive Investor portfolios seek cost-effective ways to further enhance diversification and can potentially improve your long-term investment outcomes.
Learn more about the work of the Wells Fargo Investment Institute and the overall Intuitive Investor account approach to building portfolios (PDF).
Unlike many other digital investing products, Intuitive Investor accounts provide a team of Financial Advisors to answer your investment questions and provide guidance. We also offer 24/7 account support and will remind you each quarter to review
Your Investment Profile
Taking our online investment questionnaire will generate your investment profile, which summarizes your investment goal, risk tolerance, and time frame. Our portfolio recommendation is based on this profile.
If your financial circumstances change, you should revisit the questionnaire to see if your updated responses change your investment profile.
Our team of Financial Advisors is available by phone Monday – Friday, 8:00 am – 8:00 pm Eastern Time, to discuss your portfolio. For example, they can help you understand:
- Why your portfolio was recommended for you
- Your account’s performance compared to the performance of the broader market
- What to do when your financial situation changes
Example questions that help determine the most strategic portfolio of investments for you.
Our technology will select your investment portfolio based on your responses to our online questionnaire.
The questionnaire addresses your goal investment and time frame for the money you want to invest, as well as your comfort level with investment risk.Start Questionnaire
Questions about Intuitive Investor accounts?FAQs
Obtain more information about our firm and financial professional. FINRA's BrokerCheck
1. Wells Fargo & Company and its affiliates do not provide tax or legal advice. Please consult your tax and legal advisors to determine how this information may affect your own situation.