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It’s Not Just Robo-Investing

With an Intuitive Investor® account, you get the efficiencies of and the benefit of talking with a Financial Advisor when you have questions. Take our short questionnaire to see the portfolio of investments we recommend for you — and then decide if you’d like to open an account.

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Does the computer select my investments?

Wells Fargo Investment Institute experts build our portfolios, select investments, and make updates as needed. Then we use technology to manage your investment.

How is technology used to manage my portfolio?

Technology handles daily monitoring, rebalancing, optional Tax Loss Harvesting, and dividend reinvestment to efficiently maintain your asset allocation.

How can I work with a Financial Advisor?

Our Financial Advisors are available by phone, Monday – Friday, 8:00 am – 9:30 pm ET, to answer your questions and provide guidance.

Learn more about Intuitive Investor accounts by reviewing our FAQs and fee schedule (PDF).

Intelligent technology simplifies your investing

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Intelligent technology simplifies your investing

Opening an Intuitive Investor account takes just 4 steps:

  1. Answer 8 easy questions about your investment goal, time frame, and risk tolerance.
  2. View your recommended investment portfolio right away.
  3. Open an account (choose from these brokerage account types: individual, joint, trust, custodial (UGMA/UTMA), Roth IRA, Traditional IRA, SEP IRA, or Inherited IRA).
  4. Sign your account documents, and then add at least $5,000 to your account.

And we take it from there. Our intelligent technology invests, monitors, and rebalances your portfolio — all while keeping you updated and informed along the way.

Backed by experts

The experts at Wells Fargo Investment Institute built and maintain the . They carefully select individual funds to fulfill 9 different asset allocations across the . Learn more about Wells Fargo Investment Institute’s approach to building Intuitive Investor portfolios (PDF).

Backed by experts

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Recommending a portfolio for you

Our experts built 9 portfolios designed to provide efficiency and diversification, while seeking the optimal return within each risk level. We’ll invest your account in the one that aligns with the answers you provided about your investment goal, risk tolerance, and time horizon.

Each point represents a portfolio, ranging from less risky to more risky. Select a point to preview the portfolio’s asset allocation and objective.

Less Risk
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More Risk
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Moderate Growth and Income

54% equity   43% fixed income   3% cash

Growth and income portfolios emphasize a blend of current income and capital appreciation and usually have some exposure to more volatile growth assets. Moderate Growth and Income investors are willing to accept a modest level of risk that may result in increased losses in exchange for the potential to receive modest returns.

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Ongoing support

Our team of Financial Advisors is available by phone (Monday – Friday, 8:00 am – 9:30 pm ET) to discuss your portfolio. And you have phone support for general account questions. We also remind you each quarter to review and retake the questionnaire if your financial circumstances have changed.

Getting started

Our smart technology selects your investment portfolio based on your responses to our online investment questionnaire. You can review your portfolio recommendation right away, before opening an account and investing. And Intuitive Investor accounts also offer a 90-day .

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Questions about Intuitive Investor accounts?

Read our FAQs or call us at 1-855-283-5567, Monday – Friday, 8:00 am – 9:30 pm ET.

Obtain more information about our firm and financial professionals. FINRA's BrokerCheck 

1. Wells Fargo & Company and its affiliates do not provide tax or legal advice. Please consult your tax and legal advisors to determine how this information may affect your own situation.

Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.