Does the computer select my investments?
Wells Fargo Investment Institute experts build our portfolios, select investments, and make updates as needed. Then we use technology to manage your investment.
How is technology used to manage my portfolio?
Technology handles daily monitoring, rebalancing, optional Tax Loss Harvesting, and dividend reinvestment to efficiently maintain your asset allocation.
How can I work with a Financial Advisor?
Our Financial Advisors are available by phone, Monday – Friday, 8 am – 8 pm ET, to answer your questions and provide guidance. And you can call our service team 24/7.
Learn more about Intuitive Investor accounts by reviewing our FAQs and fee schedule (PDF).
Intelligent technology simplifies your investing
Intelligent technology simplifies your investing
Opening an Intuitive Investor account takes just 4 steps:
- Answer 8 easy questions about your investment goal, time frame, and risk tolerance.
- View your recommended investment portfolio right away.
- Open an account (choose from these brokerage account types: individual, joint, trust, custodial (UGMA/UTMA), Roth IRA, Traditional IRA, SEP IRA, or Inherited IRA).
- Sign your account documents, and then add at least $5,000 to your account.
And we take it from there. Our intelligent technology invests, monitors, and rebalances your portfolio — all while keeping you updated and informed along the way.
Backed by experts
The experts at Wells Fargo Investment Institute built and maintain the . They carefully select individual funds to fulfill 9 different asset allocations across the .
Intuitive Investor portfolios
Intuitive Investor portfolios combine traditional market-weighted exchange-traded funds* (ETFs) and Smart Beta ETFs. Traditional ETFs passively track an index using market capitalization to determine security weightings within the fund.
While moderately more expensive than more traditional ETFs, Smart Beta ETFs can provide cost-effective means to gain exposure to investment factors, such as value, momentum, and quality, while reducing the larger-company bias inherent within market-capitalization-weighted approaches.
By thoughtfully combining Smart Beta and traditional lower-cost ETFs within your overall asset allocation strategy, Intuitive Investor portfolios seek cost-effective ways to further enhance diversification and can potentially improve your long-term investment outcomes.
*ETFs are subject to risks similar to those of stocks. Investment returns may fluctuate and are subject to market volatility, so that an investor’s shares, when redeemed or sold, may be worth more or less than their original cost.
Risk/Return spectrum
While all investments carry some risk of loss, investments with higher risk are also the ones that generally have higher investment return potential. Likewise, lower-risk investments usually provide lower potential for growth.
This chart shows the risk/return spectrum — the tradeoff of accepting an increased possibility of loss for the increased possibility of gain. Not everyone is comfortable with or able to take financial risks. Your questionnaire responses help us determine your risk tolerance level and identify a portfolio we believe fits your risk/return profile.
Chart is conceptual and does not reflect any actual returns or represent any specific asset classifications. Source: Wells Fargo Investment Institute.
Backed by experts
Recommending a portfolio for you
Ongoing support
Our team of Financial Advisors is available by phone (Monday – Friday, 8 am – 8 pm Eastern Time) to discuss your portfolio. And you have 24/7 phone support for general account questions. We also remind you each quarter to review and retake the questionnaire if your financial circumstances have changed.
Your investment profile
Taking our online investment questionnaire will generate your investment profile, which summarizes your investment goal, risk tolerance, and time frame. Your portfolio recommendation is based on this profile.
If you experience a change in your financial situation, you should retake the questionnaire to see if your updated responses affect your investment profile.
Getting started
Satisfaction guarantee
If you’re not satisfied with your Intuitive Investor account, you can activate the satisfaction guarantee within 90 days of your portfolio being invested. We’ll refund all advisory fees paid during this period, and we’ll also waive any outgoing account transfer and IRA termination fees. Please note that this guarantee does not protect you against market losses. Call 1-855-283-5567 for more information.
Questions about Intuitive Investor accounts?
Read our FAQs or call us at 1-855-283-5567, Monday – Friday, 8:00 am – 9:30 pm, or Saturday, 8:30 am – 7:00 pm Eastern Time.
Obtain more information about our firm and financial professionals. FINRA's BrokerCheck
1. Wells Fargo & Company and its affiliates do not provide tax or legal advice. Please consult your tax and legal advisors to determine how this information may affect your own situation.
Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.