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Private Wealth

Family philanthropy: Engaging the next generation in shared giving

Discover strategies for building generational philanthropy, aligning family values, and integrating philanthropy into your wealth plan.4 min read

Key takeaways

  • Model generosity and share your story to inspire the next generation and create a family culture of giving.
  • Engage family members through shared experiences and open dialogue, aligning around a mission statement and empowering diverse perspectives.
  • Leverage advisors and embrace generational differences to build a collaborative, lasting philanthropic legacy.

Giving your time, talents, and financial resources to causes you care about can enrich both the world around you and your personal sense of purpose. While giving back often comes naturally to those who have achieved financial success, inspiring the next generation to embrace shared philanthropy requires thoughtful planning, engagement, and support from trusted advisors.

Here are some ways to engage your family in philanthropy:

For additional support, contact your advisor.

Don’t have an advisor?

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Philanthropic Services

Deepen your impact with charitable solutions and giving strategies for your family, foundation, or nonprofit organization.

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Family Wealth & Culture Services

Our team is here to assist you with navigating conversations around family dynamics and generational wealth transfer.

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Next Generation

Private Wealth services to support the next generation’s opportunity to learn and participate in preserving the family legacy.

Private Wealth is an exclusive and personalized service and product offering for qualifying clients of Wealth & Investment Management (WIM). WIM offers financial products and services through bank and brokerage affiliates of Wells Fargo & Company.

Wells Fargo & Company and its affiliates do not provide tax or legal advice. This communication cannot be relied upon to avoid tax penalties. Please consult your tax and legal advisors to determine how this information may apply to your own situation. Whether any planned tax result is realized by you depends on the specific facts of your own situation at the time your tax return is filed.