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What We Stand For

Clients. First. Always.

It is important that our people know what we stand for as an organization. These are the tenets that guide our conversations, our decisions, every interaction with our clients and team members, and every product and service we provide.

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About Wells Fargo Advisors

Wells Fargo Advisors is a premier financial services firm, serving investors nationwide through more than 12,400** Financial Advisors. Driven by a strong and abiding commitment to service, we help our clients succeed financially with investment planning and advice designed to help them achieve their life needs and financial goals.
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Unique client relationship. We believe there is a unique relationship between the financial advisor and client. Understanding, supporting, and strengthening that deeply personal relationship is at the center of everything we do. The advice we provide is aimed at making a real difference in the lives of our clients.

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Customized investment advice. We believe advice to clients should be customized based upon their personal needs. Clients deserve choice; therefore, our advice is independent, free from pressure and evidences a best interest standard of care.

Industry-leading toolbox. We believe it is our responsibility to offer a robust toolbox in the industry. We help financial advisors use that toolbox to act in the best interest of clients.

Best practice. We believe best practices exist and that clients are more satisfied when they receive the advice and service they need and expect.

Open dialogue. We are committed to open dialogue. We service clients better when we listen and learn from each other.

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Bringing Diversity and Inclusion to Life at Wells Fargo Advisors

Wells Fargo Advisors is empowering diverse advisors and clients through a number of initiatives.
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Our Strategic Differentiators

We have developed a set of compelling business capabilities over time, which we will continue to evolve and enhance. Our culture is our greatest differentiator, and it is augmented by other important strengths. We were the first in the industry to put goals-based planning tools (Envision® planning) on our advisors’ desktops, and we are committed to staying on the competitive forefront in terms of advice quality and planning. Wells Fargo & Company's size, scale, and integrated services are a strength, enabling us to leverage technology capabilities and infrastructure.

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Our Extensive Branch Footprint

call out Wells Fargo Advisors serves clients nationwide through more than 12,400** Financial Advisors.end call out

Our distribution footprint spans the entire country. While we have a powerful presence in the country’s urban centers, we also maintain a strong presence in mid – and small- sized cities, helping us maintain our Main Street versus Wall Street culture. Wells Fargo Advisors also has advisors who are co-located in many of our Community Bank branches, enabling us to meet the investing needs of our banking clients.

  • 689 Wells Fargo Advisors Branches
  • 40 Private Wealth Hubs
  • 602 Financial Network Offices
  • 5,300 Wells Fargo Bank Branches
  • 6,631 Total Locations as of 12/31/2019

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**Data as of March 31, 2021, and includes Wells Fargo Clearing Services, LLC (including its predecessor firms) and Wells Fargo Advisors Financial Network, LLC. 

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority / Female / Disabled / Veteran / Gender Identity / Sexual Orientation.

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