What it is
It’s simplified investing with a personal touch.
No picking stocks, trading, timing the market or rebalancing your account. We do it all for you.
With an Intuitive Investor Has popup account just answer a few simple questions and get a diversified portfolio based on your responses. Our technology balances and maintains the portfolio over time so you don’t have to. And if you have questions, get expert advice when you need it. A licensed Financial Advisor is just a phone call away.
What is a Robo-Advisory?
Robo-advisories are financial investing services that automatically curate a diversified portfolio for their clients and maintain and rebalance the portfolio over time through algorithms. These algorithms help ensure efficient trading, helping keep portfolios aligned with asset allocations.
Intuitive Investor accounts are based on a hybrid advisory model that incorporates technology with Financial Advisors.
No commitment required
At-a-glance features of robo- investing
matched to you
Anyone can get started investing in minutes.
Answer a few questions about your investment goals, Has popup and timeframe.
View your recommended investment portfolio based on your responses.
Open an online Has popup .
Sign your account documents and fund your account with $10,000 within 180 days.
What is risk tolerance?
Risk tolerance is the degree of variability in investment returns that an investor is willing to withstand. (i.e. the ability and willingness to stomach large swings in the value of your investments.)
What kind of account can I open?
You can choose from a standard brokerage account (Individual, Joint, Trust or Custodial), or Individual Retirement Account – IRA (Roth, Inherited Roth, Traditional, Inherited Traditional, or SEP).
We take it from there. Let the built-in technology help keep your account on track and you informed about your progress.
Have questions or need help?
Call an advisor at 1-855-283-5567.Sign on to Begin
No commitment required
Automation makes it easier.
Daily monitoring & rebalancing
Sophisticated algorithms Has popup your account allocations daily and trigger rebalancing to ensure they are always on track.
Why does daily monitoring matter?
Daily monitoring tracks the individual funds in your portfolio, looking for “portfolio drift”. This is when individual funds in your portfolio rise and fall in value causing them to become unaligned with your goals. It allows for fluctuation within target ranges to avoid unnecessary or ineffective trading and rebalances your account only when needed.
Easy account access
View all your Wells Fargo accounts in one place with a single login.
Set up recurring transfers to contribute to your account automatically.
Optional Has popup monitors for potential opportunities to reduce your tax liability.
What is tax-loss harvesting?
This is an optional service that looks to strategically offset a portion of your realized capital gains by selling investments for a loss - potentially reducing your tax liability.
Diversified to help reduce risk.
Each Intuitive Investor portfolio invests your money into a variety of Has popup diversifying your investment across 70 individual countries and multiple economic sectors. This helps ensure no matter what the market does, your eggs aren’t in one basket.
What is an ETF?
ETF stands for exchange traded funds. They are a marketable security that tracks an index, a commodity, bonds or a basket of assets like an index fund. Unlike mutual funds, ETFs trade like common stock on a stock exchange.
Explore the chart to see how your assets can change based on risk level and time horizon.More about Portfolios
*Keep in mind that diversification cannot eliminate the risk of fluctuating prices and uncertain returns.
Backed by experts,
supported by advisors.
Portfolios are selected by experts at the Has popup
What is the Wells Fargo Investment Institute?
It’s a specialized investment team of strategists and analysts gathered under one umbrella to provide viewpoints on current market conditions and offer regular publications to help educate investors. They curate the portfolios and strategy behind the Intuitive Investor Portfolios.
A team of 120+ industry leading investment strategists and analysts build the portfolios and monitor the markets.
Supported by licensed Financial Advisors at the 3rd largest brokerage in the U.S.*
* As of June, 2018
Upfront pricing with no hidden fees.
With a minimum investment of $10,000, your estimated quarterly Has popup could be as low as $12.50.
What does the advisory fee cover?
One advisory fee covers all account services: Account setup, access to human advice, investment selection, commissions, trades, rebalancing, maintenance, Tax Loss Harvesting services. Other fees will apply, including the underlying fees and expenses of the exchange-traded funds in your portfolio.
0.50% Annual Advisory Fee
+ fund related expenses 1
No commission, transaction or trading fees.
Discount available if linked to your Wells Fargo Bank Portfolio by Wells Fargo ® program. 2
Flexible funding options to work with what you have.
Transfer from any bank or brokerage
Fund from multiple accounts at one time
Move from checking or savings
Roll over from an existing brokerage, 401(K) or IRA
$10,000 minimum to get started
180 DAYS TO FUND YOUR ACCOUNT
If you’re not happy within the first 90 days, you’ll get your paid 0.50% advisory fees back. 3
Professional advice at no additional cost.
If you have questions, call - a team of licensed Financial Advisors is ready to answer things like:
How much risk should I take on?
What happens if my financial situation changes?
How is my account performing?
What happens to my portfolio when the market goes down?
Speak to a Financial Advisor
Mon-Fri: 8:00am - 8:00pm ET
If you're not happy within the first 90 days, you'll get your paid 0.50% advisory fees back. 3
Get Started Investing Today.
See what an Intuitive Investor account can do for you.
Obtain more information about our firm and financial professionals. FINRA’s BrokerCheck
Deposit Products offered by Wells Fargo Bank, N.A. Member FDIC.
1. There are also management fees and other expenses associated with the funds in your portfolio (as explained in each fund’s prospectus in the fees and expense section).
2. When you link your Intuitive Investor account offered through Wells Fargo Advisors to your Wells Fargo Bank Portfolio by Wells Fargo ® program, your Intuitive Investor account advisory fee is discounted to 0.40%, instead of the standard advisory fee of 0.50%. If the Portfolio by Wells Fargo program is terminated, the discounted advisory fee will discontinue and revert to the current applicable advisory fee. For complete fee information, refer to the Intuitive Investor account fee schedule (PDF). For questions about the Portfolio by Wells Fargo program, call our Premier Banking Team at 1-800-742-4932
3. Offer is valid for the first 90 days after account is opened. We will refund accrued advisory fees and waive account transfer or termination fees. To receive a refund, please call 1-855-283-5567 and refer to the Satisfaction Guarantee. The Satisfaction Guarantee does not apply to any market losses in your portfolio.
Wells Fargo Investment Institute is a registered investment adviser and wholly owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company.